Join us for a virtual AMA with Danielle O’Beirne, Founder and Lead Consultant at OB Consulting.

Danielle O’Beirne was one of the early joiners in the cannabis industry, playing a vital role on the Shoppers Drug Mart cannabis strategy team starting in 2016 where she was responsible for Health Canada licensing and cannabis procurement initiatives for the enterprise. Since then, she has worked with over 30 cannabis companies, ranging from smaller, family run businesses to a fortune 500 company. A few examples of companies she has worked with is McKesson, Well.ca, FIKA, BZAM, Auxly. She is also a member of the Cannabis Health Product Coalition, a group working with Health Canada to ensure that health products made with cannabis (e.g. CBD) are allowed to be produced and sold in Canada.